Most online companies track customer’s activities to create very specialized advertising. I agree with this procedure. It is the company’s service users are participating in, so they have the right to track statistics within their own service. The gathered statistics are never personal data that could potentially harm a user because there are laws against this. Therefore, it is not an invasion of privacy because the user is supplying the activity data. If a user doesn’t want to participate, they should be able to opt out.
Some people could perceive this to being a type of “Big Brother” surveillance. However, it’s worth it. In my opinion I like personalized ads because it is relevant to my interests. If the ad is not personalized to a customer, they won’t be interested in what it says. Therefore, the ad will not generate income and the service will cease to exist. I find internet services very productive and efficient. If a company must generate revenue from online advertising, then so be it. However, companies should find unique ways in approaching online advertising because most ads are still ineffective or just plain annoying.