Ahh the internet and the paranoia it creates. Let me explain this so the "Big Brother" fearing individuals will understand. The internet is Mordor, a dim, dark, volcanic landscape of fear. Google, is The Eye Of Sauron, a sleepless entity that "sees all." You, are Frodo Baggins, an innocent, helpless individual that ventures through Mordor regularly. Alas, in this story Gandalf, Aragorn, and Sam are not around to save your ass!
I personally, don't care if companies track my online activities, and you shouldn't either. Ad agencies have been doing this for years prior to internet. The only difference now is the information is transferred faster.
- Web browsing activity is tracked by use of "cookies," "beacons" and "Flash cookies," small computer files or software programs installed on a user's computer by the Web pages that are visited. Some are useful. But a subset ("third party" cookies and beacons) are used by companies to track users from site to site and build a database of their online activities.
- The information that companies gather is anonymous, in the sense that Internet users are identified by a number assigned to their computer, not by a specific person's name. Lotame, for instance, says it doesn't know the name of users such as Ms. Hayes-Beaty—only their behavior and attributes, identified by code number. People who don't want to be tracked can remove themselves from Lotame's system.